1. Go mobile or go home
Today’s consumers use their mobile devices for just about everything, including searching for a home! To remain competitive, lenders must ensure that their Web sites are not only mobile-compatible, but also easy to navigate. Further, mobile-friendly sites must be rich with content and meet all of a homebuyers needs, such as calculating the affordability of a home, analyzing out financing options, reviewing credit scores and more. A lender of the future will have a mobile-friendly site and an active social media presence that enables the company to share fun and educational content via videos, short articles, infographics, podcasts, webinars and more.