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Five Ways to Bring Your Mortgage Operations to the Future!

Regardless of the increase in mortgage rates, mortgage applications have been on the rise in recent months. Now is the time to take advantage of this pent-up demand. However, given changes in consumer demands and preferences, is your company ready to capitalize? Consumers want convenience, simplicity, 24/7 access and transparency. Here are five ways to bring your mortgage operations to where their preferences lie – the future:

1. Go mobile or go home
Today’s consumers use their mobile devices for just about everything, including searching for a home! To remain competitive, lenders must ensure that their Web sites are not only mobile-compatible, but also easy to navigate. Further, mobile-friendly sites must be rich with content and meet all of a homebuyers needs, such as calculating the affordability of a home, analyzing out financing options, reviewing credit scores and more. A lender of the future will have a mobile-friendly site and an active social media presence that enables the company to share fun and educational content via videos, short articles, infographics, podcasts, webinars and more.

2. Elevate your customer experience
Nowadays, consumers are accustomed to 24/7 accessibility and fervent responsiveness from their vendor. They also expect to perform transactions with ease and speed. Essentially, lenders must ensure that the customer experience is perceived to be superior by the homebuyer, regardless of the company’s discernment. In order to achieve this, lenders must listen and engage with homebuyers by enacting two-way communication, integrating consumer feedback into the company’s product development and branding process, and assuring the customer that they are valued.