Bad press? Here’s how to change media message

HousingWire Magazine

Digital Risk Chief Legal Officer Debbie Hoffman co-authored an article, “Bad press? Here’s how to change media message” that has been published in the March issue of HousingWire Magazine. In the article, Hoffman and Dr. Roque explain how the industry has been portrayed in a negative light following the housing market crash and what industry participants can do to change this message. Specifically, they point out that customer delight may be the avenue to build trust and confidence. Hoffman and Dr. Roque also discuss the importance of consumer choice and education toward creating trust and confidence.

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